And How Words Shape the Way We Care for One Another
At TBD, names matter.
Not just because they label a candle or a bottle on a shelf — but because words shape how we feel, how we show up, and how we understand our place in the world and with one another. Over the past year, we’ve spent time listening: to our team, to our neighbors, and to the deeper purpose of our work. That reflection led us to a simple but meaningful decision — to thoughtfully rename our core scents.
If you've followed TBD for the last several years, you've probably found your favorite. The last few months we've renamed all our staple scents. This is not about chasing trends or reinventing who we are. It’s about alignment.
From Descriptions to Feelings
Our original scent names were rooted in place, ingredients, and sensory cues — and we love them for that. They’ve served us well. But as our mission has grown clearer, we’ve realized we want our scent names to do more than describe how something smells.
We want them to speak to how something feels.
The new names are intentionally emotional and relational. They reflect ideas we hold close: belonging, steadiness, warmth, rest, and hope. These are the same values that guide how we serve our neighbors, create meaningful work, and build community through TBD.
When you light one of our candles, you’re not just choosing a fragrance — you’re choosing a moment. A pause. A reminder that you are grounded, connected, and not alone.
What’s Changing (and What’s Not)
While the names are evolving, the scents themselves are not. The fragrance blends you know and love remain exactly the same — only the language we use to invite you into the experience has changed.
Here’s how our core staples are transitioning:
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Current → Enough
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Sunset Oasis → Sunset
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Versailles Blanche → Unwind
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Cashmere → Cashmere
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Moonflower → Moonflower
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Garden of Eden → Garden
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Atlantis → Anchored
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Clean Sheets → Linen
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Spa Day & Chill → Shoreline
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Chai, There! → Awaken
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Island Indulgence → Selah
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The Luck → Luck
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Black Abby → Whisper
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Cairo → Warmth
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Maharaja → Belonging
Some names remain familiar, others more poetic — but each was chosen to reflect an emotional state we hope our products create or support.
Why This Matters to Us
TBD exists to do more than sell beautiful products. We exist to create opportunity, dignity, and connection — especially for those who are too often overlooked. Language is a powerful part of that work.
By choosing names like Enough, Anchored, Selah, and Belonging, we’re naming truths we believe everyone deserves to feel. These words aren’t aspirational marketing — they’re reflections of the community we’re building together.
This transition is one small way we’re continuing to live out our mission with intention, care, and humanity.
Thank you for growing with us, lighting these candles in your homes, and being part of a community rooted in purpose.
We’re so glad you’re here.
